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| What
is Visual Communications?
In the broadest sense, visual communications is a vehicle that
transfers a message from an originator to a recipient without
verbal exchange.
Your Message
Is Vital
In the interpretive field visual communications is vital to our
existence for we cannot be with the public all the time trying
to get our message out. Yet it is important for our audiences
to have access to information when they are ready for it or when
they need it regardless of whether we are available to serve them.
In addition, we have to work harder to reach our audiences today
competing with overwhelming amounts of information. The additional
challenge is to be not only visual but visible.
For those
of us who create these communications vehicles it is a creative
process that begins with a message that is transformed into powerful
tool with a purpose to inform and persuade a specific audience.
When the process is complete, the results is more than words or
pictures alone. It is a collection of elements that together produce
a more complete concept than if they existed separately. This
is by design. |
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We
Are All Designers
Design means many things to many people. But there are common elements.
Design is purposeful. It is a response to human needs. It is an instrument
of organization, a means of relating objects to people. It is an urgent
requirement not a cosmetic addition. It is essential to survival. A
solution to a problem.
That is what the
Visual Communications Section is all about. We are here to help you
solve your communications problems. We realize not everyone in the interpretive
field has a background in graphic design or a degree in communications.
Yet every nature center or historical site, museum or hiking trail,
must communicate a message visually in order to survive.
Does This Sound
Like You?
The responsibility is often passed off to a staff member who is provided
a computer and asked to produce newsletters, brochures, flyers, posters
and trail guides on an as needed basis. The job is accomplished. But
you see what other parks are doing and you would like to try to expand
your efforts. It is our hope that when you need help or resources that
you turn to your peers for their expert advice.
We're Here To
Help You
Members of the Visual Communications Section have expertise to share
with you. We hope you will turn to us when you have questions or need
resources. We're here to help you do your job better, more efficiently
and provide yourself the opportunity to be creative and have fun.
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